Samsonite is the largest and most widely-recognized brand of luggage, travel goods and accessories in the world.
When Jesse Shwayder and his brothers founded the Shwayder Trunk Manufacturing Company in 1910, early travel was expensive and reserved only for the rich and exclusive few. Rather than compete with other luggage makers on price, Shwayder decided to charge a premium and differentiate his products through quality and durability. Their first trunk, named “Samson” after the Biblical character, became famous after an advertisement showing the four brothers and their father standing on a plank atop the suitcase, with the line “Strong enough to stand on.” This ad established the Samsonite name as the benchmark of luggage innovation and craftsmanship.
Through the years as travel became more widespread, Samsonite leveraged its unique heritage as one of the pioneers of the industry to anticipate and fulfill the evolving and ever-changing needs of people on the move. Its list of innovations include many firsts, from super-lightweight luggage for airline travel, revolutionary injection-molded polypropylene suitcases, and multi-directional Spinner wheels, to name just a few.
Today, Samsonite’s family of brands and extensive range of merchandise reach every corner of the globe, serving travelers from all walks of life. Samsonite remains the flagship brand targeted to middle and upper-market customers, while Samsonite Black Label offers high-end designer styles for the luxury market and American Tourister provides affordable, quality products to value-conscious consumers.
As Samsonite celebrates its 100th year, it continues to be one of the world’s leading travel lifestyle brands by constantly raising the bar with cutting-edge design, advanced materials, and superior customer service. Its core principles, however, remain the same as it was originally envisioned by Jesse Shwayder – to provide travelers with products of high quality, exceptional durability and enduring style.